An ad without a real offer is a donation to your printer
Since I started my career in 2014, I've been solving one problem: how do we get leads, convert those leads into customers, and retain those customers for the long term.
After designing websites for some local businesses around Hummelstown, one client introduced me to a shared mailer she'd been invited to advertise on.
The concept was great: share the cost of a direct mail campaign across non-competing businesses. But the execution was lacking. The ads weren't advertising anything other than logos and phone numbers. There was nothing to compel a busy homeowner to stop and pay attention.
So I started Keystone Local Media to do the concept justice. Every ad on my cards is built around a real offer, with a tracked QR code and a page that turns scans into leads in your inbox. You see how many homes scanned and what came back. If the offer worked, you'll know. If it didn't, you'll know that too, and we fix it before the next send.
